It’s enough to mention the word Preethi in any Indian consumer’s house and it is certain to strike a tone of familiarity. Boasting of being one of the largest mixie manufacturers in the entire country, Preethi, a leading brand, that runs on core values of consumer trust, ethics in business practices and quality in products and services, has become a household name and has made almost 10 million sales in the country.
The brand has to its credit, 14000 dealers and has 450 authorized service centers that cater to all of your repairs with dedication. Moreover, there are 93 customer care centers and 103 distributors in India. The brand has also had an international customer base as it extends to various countries such as USA, Canada, the Middle East, Sri Lanka, Indonesia, Singapore, Malaysia, Nepal, Indonesia, Bangladesh, Australia and UK.
History of Preethi Kitchen Appliances
Having started out in the year 1978, Preethi is one of the leading manufacturers of mixer grinders. Furthermore, the brand has 7 manufacturing facilities spread across the states of Tamil Nadu and Himachal Pradesh. During its inception, the brand was not yet recognised, as it was started primarily by a group of enthusiastic members and had its network only in the regions of Chennai. However with the rapid sales of its first few mixer grinders, the brand Preethi was born and since then, the brand has been at the forefront, constantly striving for excellence, quality and innovation.
In the 33 years that the brand had spent on establishing itself, it gained the position of being number one in the country. Therefore, Preethi which was famous only in southern India, soon became a national brand and gained international fame in a span of few years. Some of the key areas that the brand chose to focus on are research and development, innovation, marketing strategy and the services rendered. Research and development combined with market feedback, led the brand to improve itself in myriad ways. The brand also extensively focused on consumer behaviour and rectified areas which needed improvement.
Quality parameters and technology employed
One of the other key areas where the brand has soared higher, is its dedication to quality and material. In fact, since 2002, the ISO 9001-2008 certified brand has been growing annually at the rate of 25 percentage and also has to its credit, a host of awards. The hallmark of the brand, is the assurance of quality, which is evident in every product that Preethi produces, whether its a current product or a product under development. Some of the innovative technological inputs that the brand has introduced in its range of products include a 750W motor, super extractor, grind and store facility, flexi lid, chip n’ salad maker, turbovent technology, secure jar lock and a three point lid lock.
Sincere and focused, Preethi has always adhered to best practices and continuously audits its sales and distribution efficiencies. Moreover, the marketing efforts are built on solid foundations. With a clear understanding of consumer behavior, the brand has progressed forward. Furthermore, the packaging design has been one of the other plus points of this brand.
Products and series
Besides mixer grinders, the brand also extends its range of products to auto cookers, warmers, induction cooktops, electric cookers, wet grinders, coffee makers, kettles and irons. Each of Preethi’s products are designed in adherence to strict safety standards and are durable and robust, for sustained use. The Preethi Royale – MG 200 Mixer Grinder is a chief example of the brand’s excellence. Equipped with perfect locking systems, stainless steel jars, overload protection, high torque, noiseless motors and an ergonomic design for easy handling, make this product, a covetable choice for most individuals, looking for vital attributes in their mixer grinders.
Some of the categories under which Preethi’s products are classified under are commercial series, royale, magic, steele, blue leaf series, super grind series, nitro series, daisy, lavender, power one, economy series, spice and 110 series.
With the onset of online/ E-commerce sites, purchasing your desired Preethi products such as mixer grinders and induction cooktops has become way more easier. Think about it, you can avail easy and flexible, easy-payment options such as net banking, cash on delivery or card on delivery, and make a purchase from the convenience of your home and have the advantage of the product delivered right at your doorstep.
Moreover, when there is a need for a replacement, you can conveniently avail the exchange facility and the product will be replaced in time span of few days. With all these benefits, online shopping has truly established itself as a viable option for most working professionals who are at a loss for time.